James Phinney was the Game Design Team Lead for Guild Wars. He started as a programmer at Chaos Studios, which later became Blizzard Entertainment. He worked on Warcraft II and Diablo, then as lead designer and producer on StarCraft. James also wrote the story and dialogue for Shiny Entertainment's Sacrifice. James left ArenaNet in August 2010 to work with Jeff Strain's new company producing a zombie MMO.