The following is a list of the current Guild Wars announcements, known as Messages of the Day by ArenaNet,  published via the login screen of the game client.
Breast Cancer Awareness Month
Sadie Salvitas arrived in Lion's Arch at 12:01 AM Pacific (-7 GMT) on October 1st. She'll stay throughout the month, selling vials of pink dye in support of Breast Cancer Awareness Month.
At Noon Pacific (-7 GMT) on October 18th, Tyria gets a little eerier as the Halloween celebration begins. Join in for spooky quests, creepy consumables, and the annual Costume Brawl. Mad King Thorn himself will appear every three hours on October 31st, starting at 12:01 AM Pacific. For more information, visit www.guildwars.com.
- Guild Wars Wiki note: The www.guildwars.com homepage doesn't mention the Halloween event and http://www.guildwars.com/events/ingame/halloween/ wasn't updated for this year.
Factions Elite Bonus
Kanaxai and Urgoz welcome your challenge! The Deep and Urgoz's Warren are open all week. Speak to Vash and Eurayle in Kaineng Center if you dare to go. Weekly bonuses last until 3 PM GMT on Monday.
Heroes' Ascent Bonus
The fight is on to hold the Hall of Heroes! This week, receive double Balthazar faction and Fame points while fighting in Heroes' Ascent. Weekly bonuses last until 3 PM GMT on Monday.
I Have a New Key
If you've just purchased a Guild Wars product, click on the 'Create Account or Add Access Key' link in the login dialog to add your new access key.
- I Have a New Key message might not be displayed to all users for reasons unknown.