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Update - Friday, June 27, 2014

  • Updated in-game links to the new Web Store.

Guild Wars Store Transition

On June 27, the Guild Wars store will be upgraded to a new platform located at store.guildwars.com. The transition will happen after a build of the game is released and is not expected to require any downtime. The in-game store will no longer allow direct in-game purchases and will redirect players to the website store.guildwars.com. Links on the Guild Wars and NCSOFT websites will redirect to the new Guild Wars store. Product information will be available in French, German, and Spanish very soon. The site store.guildwars.com will not require an account in order to purchase Guild Wars items and add-ons. Once you've completed your purchase, you'll obtain an Item Access Key which must be redeemed within the game itself. To add the key to your Guild Wars account, go to the Character Selection screen and click Edit Account, then select Manage Access Keys and click Next, then click Add Key and enter your Item Access Key. While we expect the process to be seamless, we appreciate your patience during the transition. If you have any questions about purchasing, billing, or the Guild Wars store, please continue to contact our Customer Service team.

Wintersday in July

With most of Tyria bathed in sun, it's time to break from the heat and slug it out in Snowball Arena! Also, holiday items will start dropping across the land starting at Noon Pacific (-7 GMT) on July 24th. Wintersday in July ends at Noon Pacific on July 31st, so don't wait. For more information, visit http://www.guildwars.com/.

Extra Luck Bonus

The road ahead is filled with opportunity! Keys and lockpicks drop at four times the usual rate, and you'll receive double lucky and unlucky points all week long. Weekly bonuses last until 3 PM GMT on Monday.

Heroes' Ascent Bonus

The fight is on to hold the Hall of Heroes! This week, receive double Balthazar faction and Fame points while fighting in Heroes' Ascent. Weekly bonuses last until 3 PM GMT on Monday.

I Have a New Key

If you've just purchased a Guild Wars product, click on the 'Create Account or Add Access Key' link in the login dialog to add your new access key.

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