Killing the Guild Lord is the main objective of each opposing team in GvG battle. Both teams have a level 20 Guild Lord in their base. He is a powerful NPC with 1680 health and 5 pips of health regeneration.
At the start of each GvG battle, the Guild Lord cannot lose more than 25 health per second. Over the first 12 minutes of the game, the health loss limit gradually increases up to 300 health per second.
If the Guild Lord takes damage that would go over this limit, the difference is brought by his Amulet of Protection. If the Guild Lord loses health due to damage-over-time effects or other direct loss of health, then once every second, his amulet heals him for the amount of health he lost that exceeds the limit.
The limit will increases at a constant rate of 11.6% per minute, starting when the game clock reads 0:00. Guild Lords can take a huge amount of damage, however, two solo gankers can take him out later in the game if they can perform a split.
Maintained Enchantments can be cast on the Guild Lord but while the healing from Divine Favor occurs the actual spell does not take effect and spells like Holy Veil and Purifying Veil do not remove hexes or conditions on the Guild Lord.
- Cleave (elite)
- Warrior's Cunning
- Power Shot
- Amulet of Protection (monster skill)
- Entourage (monster skill)
 Guild hall services
The guild hall can be improved by the addition of various NPCs. These can be bought from the Guild Lord, who is usually located in the central or main area of the guild hall. Each of these service NPCs provide the same exact service as their equivalent found in towns and outposts. A basic guild hall, in addition to the Guild Lord, will also have Tolkano, the tournament NPC, and the core henchmen.
If a guild is allied with the Luxons or the Kurzicks, there will also be an Alliance Battles NPC (Luxon Navigator or Kurzick Kommandant) and a Faction rewards NPC (Luxon Scavenger or Kurzick Bureaucrat) whose names are based on which faction you are allied to.
|Xunlai Agent||10||Access to Xunlai storage from within the guild hall.|
|Dye Trader||50||A trader who sells dyes at market prices that are determined by supply and demand.|
|Crafting Material Trader||100||A trader who sells common crafting materials at market prices that are determined by supply and demand.|
|Rare Material Trader||100||A trader who sells rare crafting materials at market prices (determined by supply and demand).|
|Rune Trader||25||A trader who sells armor upgrade runes at market prices (determined by supply and demand) from within the guild hall.|
|Scroll Trader||50||A trader who sells rare magic scrolls at market prices (determined by supply and demand).|
|Skill Trainer||100||A skill trainer who only teaches core skills that have been unlocked and Signet of Capture.|
|Priest of Balthazar||10||A priest who allows you to unlock skills, weapon components, and runes for your account in exchange for Balthazar faction.|
|Merchant||25||A merchant who sells common items and supplies.|
|Weaponsmith||10||A weaponsmith who can customize weapons.|
|Guild Emblemer||10||The emblemer allows the guild leader to create or change the guild's cape and banner.|
|Canthan Ambassador||10||The Canthan ambassador shows guild halls available for purchase.|
|Festival Hat Keeper||10||The hat keeper can remember and reproduce special festival hats you have acquired.|
- Prior to the implementation of the Battle Isles, the Guild Lord resembled Captain Calhaan.
- One of the Zaishen Tonic's forms.
|Guild versus Guild NPCs|
| Guild Lord • Archer • Bodyguard • Footman • Knight |
Guild Thief (historical)