Bookah

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"Bookah" is a label or term that the Asura use to refer to inferior beings. To an Asura, that essentially means everyone who is not Asura. It is also the name of a large, loud, bellowing, and dumb make-believe monster that Asuras tell to frighten Asuran children.

Vekk: "Bookah? It's an imaginary monster we use to frighten children."
Vekk: "They're big, clumsy creatures with loud, bellowing voices. Not too bright, either"
Player: "And humans are like this to you?"
Vekk: "Well, if the bellowing fits."

–Dialogue from the Bookah cutscene